When I boarded the train I found a huge comfortable seat all by its self with a large picture window to the world, but even better yet was what happened next. See I was sitting in my chair using the free Wi-Fi and looking out the window when all of the sudden the game changer happened. That’s right a voice came over the speaker and said “hello my name is Julie and I’m in the beverage car which is car #5 and although it will be 10 minutes or so until we depart I wanted you to know the beverage car is open for business and we have breakfast, coffee, juices and wonderful bloody mary’s, and right now we don’t have a line for service if you would like to join me”. To me this was and invitation to come try out the beverage car, I mean she could have just said I’m open or even say nothing at all. But not in this case, we all received a warm welcome that to me differentiated my experience and made me feel like a valued customer.
So many times as Broker Owner I get to talk to agents about their business and what makes them stand out, many times the response is “my service, I really care about my clients”. Although I’m sure that is the case I’m also sure many other Realtors feel and display the same concern and care for their clients, so ‘HOW” do you change the game… I would suggest you review your customary experience you provide your client and see if some where in the process you could elevate your game.
Some ideas, when you show your listings maybe leave a hand written note behind thanking your clients, begin to leave behind a signature piece of candy each time you visit a home or meet with some one. Maybe you have someone present for all showings on your listings, or meet face to face with your client during all negotiations. Whatever the choice do consider finding that “thing” makes you stand out and changes the game in the eye of your customer.
