Attending Inman News Connect conference in San Francisco, I had the
privilege of listening to Guy Kawasaki about Enhancement and his top 10
list.
1. Great Smile which can be clearly identified by crows feet around the
eyes!
2. Always default to yes. Looking for ways to help others.
3. Become a baker not a eater. Don't see other's gain as your loss.
4. Accept others for what they are.
5. Agree on something... it will move you forward in the right direction.
Try to find that connection even off topic that you can agree on to
begin the connection.
6. Remove speed bumps. Go through the process as your client would to
see where the consumer will have a challenge and remove them.
7. Enchant everyone because you never know who is the decision maker.
The barista at your local Starbucks could also be the daughter of one of
your best clients.
8. Build a ecosystem of the parties in your transaction that help you
create this enchanting experience. Step outside the traditional services
to all the services and needs the customer has that support your
enhancement.
9. Reciprocate with others. When people thank you for referral say "I
know you would do the same for me" it will help build a giving
relationship.
10. Get on your knees. Let people know you care and you want the
opportunity.
In the end to create an enhancement relationship you need to be trusted,
likable, and deliver quality.
If you want more information, Guy Kawasaki has written many books and is
a national speaker.
