Who is watching?.......
These three words have become so important to RE/MAX Ability
Plus and I have to imagine they are equally important to every full-time
professional REALTOR.
So one of the hats my
brokerage wears is to seek out full-time professional REALTORS and get to know
them for two reasons. The first is to build a relationship with Indy’s Top
Talent and the second is to recruit Indy’s Top Talent to RE/MAX Ability Plus.
Lately much of the discussion from agents we are talking with is how they have
been “watching us.” At first I said, “Watching us?” but what I now understand is
they take two steps back and watch to see if we are who we appear to be, and
lucky for us the answer is yes.
So this is probably
no surprise that you sold a home in a neighborhood and the neighbor to your
listing is watching to see how you perform. Is your sign of high quality or old
and worn out? Do you do open houses? Is your brochure box empty, or are you
using technology or 800 numbers? When you meet with the sellers are you on time
or late? Do you look professional and represent the seller in your actions the
way the neighbor would like to be represented? When you are out on the town, do
you often bump into past clients? How often do you think your clients may see
you but you don’t see them? Are you a polite person who handles bad service
politely, or the one who makes a scene when you aren’t happy while unaware that
a client might be sitting three tables away? Better yet, you don’t even know
the person sitting at the table near you but when you leave they ask the server
“Who was that person being rude to you?”
What if that person was thinking about working with you, would they
still want to work with “that jerk?” I
doubt it.
Steve Clark in my
office recently had his car broken into at a North side mall, so he made an
appointment to take it to the dealership to be repaired. While sitting in the
waiting room working on his laptop and relaxing, he overheard the people next
to him talking about their relocation to the Indy area. Naturally Steve
introduced himself and yes, he worked with them selling them a $600k home. More
importantly than his interaction with the staff of the dealership and how his
story could have changed, he was there because someone broke into his car. He
was stuck at the dealership, it’s the holiday season, and this is a huge waste
of time for a guy having a killer year. But what the person watching saw was a
polite and happy guy. What Steve saw was an opportunity to turn lemons into lemonade.
For some people they
just need to see one good deed, and for others they need results over a long
period of time, but someone is always watching you.
Bon appetite
Jimmy Dulin
