Is It Time?

It is time... Time for what? Time for the real estate office to make a process all about the consumer. So, with over 150 agents at RE/MAX Ability Plus, I bet if you bought a home from each of them, each experience would be different. Heck, with over 16k agents in the state of Indiana, I bet you could have more than 15k different experiences ( I left 1k out thinking somehow a couple of the experiences would be the same). So what do I mean? The Real Estate industry has worked long and hard, for many years, to create the ultimate agent experience by offer tools and services to attract top agents. I'm as guilty as the next Broker on working to create the ultimate Realtors experience. But what do they really want? I'm guessing my agents (although more successful than the average firm) are no different than the average agent...they want to close the deal, help people and make money! As the broker, isn't that my job? Help them attract clients, close deals, help people and make money? If you agree with me and say yes then what better way than to create the ultimate client experience that attracts clients? I'm talking the kind of experience people tell their friends about. In past blogs I have written about the experiences that blew my mind and now I want to create the kind of experience that blows the consumer's minds. Imagine, buying a home with some kind of predictable experience if you worked with an agent from RE/MAX Ability Plus. The kind that had all the details laid out and created some predictability so you never wondered what is going on. How about knowing what was in front of you before it was in front of you. Clients have come to expect whatever comes their way, but what if they bought a home this year and sold it in 4 yrs and bought another one and they actually remember what you did at different points in the transaction so they were relaxed and at ease. I know this isn't a cookie-cutter business, and we zig and zag to make things happen, but I still believe the Real Estate company could creat standards that the consumer could come to expect and even require. Would you pay more for a service if it had predictability? Would you be more willing to do business with a firm who guaranteed their work? Did you ever order a pizza because Dominoes guaranteed it would be there in 30 minutes or it was free? I did. Have you ever purchased something from Nordstrom because of their awesome service and return policy? Why can't the consumer have that kind of experience and guarantee with a Real Estate company? The first challenge is the fact that every agent in our business thinks they do it best... as do the brokers. I admit right now, and commit right now, that I'm not the best. But I will be...and consumers will hire RE/MAX Ability Plus because of this admission. Well, actually, because I'm committed to providing the best customer experience, with predictability, and a guarantee they can bank on! bon appétit jimmy